{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While most deluxe brand names drive direct exposure with social media marketing, celebrity partnerships and style programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major items haven't changed much in years; it does not have TikTok, and does not give stars complimentary